michaelforsberg:

Hot Wheels Big Boy 

“ Mattel commissioned “Big Boy”, a poster placed on a footbridge in Mexico City giving the impression that a giant kid’s really there, quietly watching the small cars on the avenue as if they were Hot Wheels toys. As Brief Blog in Mexico points out, all is well until the boys comes alive and wants to play with one of the cars! The campaign won a Bronze Outdoor Lion at Cannes International Advertising Festival. “

via The Inspiration Room

thefrogman:

Late night wisdom. Good night. 

fivetwentyseven:

This might be the most amazing advertisement EVER.

do it. 

happythings:

(via shiftwspace)